We know how hard it is to get high quality leads

Generating leads is a significant part of sales success. Many organisations struggle with getting clear lists of prospects. 

With current technologies we are able to identify leads in many ways, but doing it manually is a nowadays a near impossible task. The information you need to identify quality leads is not available in place. Data must come from websites, from the financials, from public information and by combining multiple social media like sources. 

AI selecting and filtering

Once contact information is found, the task turns to identifying the potential of a lead. Leads with low potential create costs in the sales process and offer little benefit. But identifying what makes a lead a profitable lead is not a simple task as well. In our dataproduction we add specific information to the leads to make selecting and filtering possible. Filtering by hand on a single criteria is a common strategy, however using AI tools we can identify promissing leads more accurately by combining many factors. 

For example for our eMobility client we offer high quality selection of Hotels leads. But which hotels have the most potential? Research has show it is a combination of location, type of guests, their financial situation, competition in the area and more. With our tools we rank thousands of opportunities to select the most promissing first.

A one size fits all approach is no long necessary

Sales arguments vary with different types of leads. To identify the lead type again various information most come together. In our practise we present a full 360 of all available information of a lead. Taking the hard data, financial data and even reviews and social media into account. In the end the goal is to arrive at those arguments that fit the prospect most closely.

Create personalised material

With our modern tools it is just a press of a button to produce personalised sales arguments.

Be convincing

Having the right prospect selected and understanding the most suitable arguments is key in sales success. When one-size-fits-all sales material is used we see that 7% to 35% of prospects do not convert. To make a prospect a happy client, sales materials-, approach and organisation must be convincing.

We estimate personalised sales material to be 60% more convincing. For this we collect additional information which is used to create convincing material,

For example we collect competitor information, we collect location information, we collect current actual status of the prospect and create sales material which communicates: "We are professionals, we did our homework, you can rely on us". 

Winning leads is more that just getting contact information, it's about selection, filtering, personalisation and closing the deal with convincing sales material.

Feel free to contact us to help your sales process become personalised as well.