Sales success in trying times,

With markets in turmoil and margin under pressure of energy prices we can say these are trying times. For our commercial departments it means to step up to the plate; now is the time to make a difference. But making a difference is not a simple task but fortunately companies like BlueMarloc offer support.

Fix long standing issues.

Now is a good time to fix long standing issues. In a bullish market, there are customers enought and selling is not to hard. In a bearish market potential customers are much more hesitant and weigh their options. 

As a first step to improve, we support our clients to fix any obstacle which we can identify. It is a good starting point to check every prospect touch point with your organisation. We check and improve the webpresence, social media, the scripts, the email wording, the materials sent and contacts between prospects and our organisation. Where a reasonable pricelist was OK in the past, now an excellent one is needed. 

This can be hard on the clients organisation and resources as many experts are required to fix all these issues. An expert team such as BlueMarloc brings to the field. IT, AI, Marketing, Sales and Business.

Work with better material

The second major thing to make your sales more succesful is a better targeting. Going after the real-potentials is essential. Any prospect which is not converting is a loss. We see many clients who target either to wide a group or target to small a group. Services such as from BlueMarloc can define the potential prospects much more accurate. This results in a much better understanding of the persona's involved. Which results in a much better offer and approach. 

With this analyses lead generation is fed. We use an elaborate definition of the prospects where each data-point has a meaning in the process. 

Better leads better results

Better leads have large impact on the result. BlueMarloc is especially focussed on stopping 'weak' leads from going into the pipeline. Weak leads create cost of contact and in the end have a low chance of conversion. In a campaign BlueMarloc helps their clients track the lead progress and cut-off the long tail of lesser leads. When leads are sorted correctly the first part of the campaign is very succesful while later parts become less and less succeful. 

It is the art of knowing when to move to a next segment and not waste resources on lesser opportunities.

Feel free to contact us to discuss how we can help you become more succesful.