Leads Data to increase your sales success!
Learn more about how our lead generation enables you to reach more prospects and increase close-rate with compelling information?
Better contact data
A key improvement is the use of better leads that include contact data. This data includes telephone numbers and email details. Contact data mainly affects call center (cold calling) costs.
Our data quality department takes great care to ensure the contact data is correct and valid for use, as this will lower costs by not wasting time on false data. We can provide you with our data and we can clean up as well as complement your data.
Filter data for lead scoring and selection
The second important improvement is the use of filters. Think of secondary information regarding your lead such as the number of rooms within a hotel or the average number of cars driving on a highway. Ranking leads and determining correctly whether a lead has potential is essential as it will cut unnecessary costs, such as callbacks, visits, and offers that will not lead to a sale. We aim for 60% of the sale to have already been made in the pre-process, so that account management only needs to close.
Argumentation data
The third important factor is the use of background information in the sales process. If the sales professional can correctly assess the prospect's situation, convincing arguments and self-confidence are created, which also leads to faster closing with tone and body language.
Our data production department collects reviews, social media data, financial information and news which is summarised for your sales professionals.
Data specifically tuned to the persona segments
We segment the lead data based on chosen parameters so that data can be used more efficiently. There are many benefits to segmentation that will reduce costs in the long run such as:
- The ability to create mass-tailored sales material that suits each targeted group of prospects.
- The ability to conduct a more controlled analysis to identify potential market groups.
"Reviews" and Social Media data
Our data team looks into social data which illustrates how people share, view, perceive and engage with your potential customer. This data is used to paint a comprehensive picture of each prospect.
Today is all about "Personalised-Sales Material"
The last improvement is to create sales material per prospect (quotations, presentation, ROI) that convince. Our platform and services enable your sales professionals to deliver cost-effective 'tailor-made' material for each prospect.
Our data production team realises attractive presentations, quotations and business cases that convince time and time again.
Order better sales data and grow your success?
Would you like direct access to effective sales lead data or more information about our technology, market research and services? Contact us. We will answer swiftly.