187 Sales-services
Campaigns support; |
Campaigns support
Our team can support your organisation with effective campaigns. In this page we will explain in some detail what this entails.
Feel free to talk with us to see how it relates to your sales campaigns.
SET UP
The campaign starts with the "set up" in this stage with discuss the campaign goals, research the required leads, set up a project and detail the data-items (data-points).
In this stage we also define the 'sales-workbench screens' your sales team will work with.
A segment is a division of the campaign
A campaign can be divided into multiple segments. Where a segment is defined as, "an activitiy where new lead data needs to be acquired or created for". Typically when changing the filter criteria a new segment of data is required. Like a campaign contacting Hotels, Campings and B&B's. Hotels are a segment, Campings a segment and B&B's. There can be multiple segments in a campaign.
Before a campaign can start
A campaign is a success when the optimal number of prospects convert into customers. Optimal is defined as "making the planned margin","within the planned cost" and "the planned number of prospects". Those are quantifiable parameters any sales campaign needs.
However, these planned numbers are related to how easy or difficult it is to sell the product or service. To optimise selling the product and service BlueMarloc first checks the 'prospects contact points' with your organisation.
- the emails to be send
- the scripts/conversation to have
- the brochures and sales materials
- the landing pages online
- the social media pages
- the follow up after first contact
In a campaign BlueMarloc can optimise all these aspects which enable to increase the planned conversions, the planned marging and reduce sales cost. We do this making a business case calculation to determine 'how much to spend" on fixing up the contact points.
In the example you see Blue Marloc can support you with:
- setting up your CRM
- Leaflets and sales materials
- Landingpages and analytics setup
- Creating B2B and B2C sites and pages
- Creating 1st contact mails and the response mails
- Setting up email campains
- Setting up linked campains
When all things are done right than we have removed all dissatisfiers out of the process.
Canvas execution
In canvas execution the call centre outbound calls are taking place. Appointments are being made. Sales professionals contact prospects. Quotations are send out and customers are won.
BlueMarloc's backoffice can support your organisation with the expected 'workload'. When a canvas is running according to plan, your sales professionals will have appointments every day and a busy schedule. This creates a significant load on your backoffice staff.
BlueMarloc's team is experienced in dealing with changing work loads and ensures your prospects experience a professional organisation where agreements are met.
In this process Blue Marloc can take care for you of:
- Uploading the lead data to the call centres and sales professionals
- Improving the process while the canvass is progressing (script, materials, lead filters)
- Sending brochures, emails, making appointments, sales planning, weekly reports
- and keep you informed of progress and results
With this service you can feel confident your organisation can deliver on what is being sold and can handle the workload of a well running campaign.
Doing sales
The sales itself, the contact with the prospect can be organised in various ways. Usually our CCO guides this process and is in contact with your management team. In this phase the right person on the right task is important. BlueMarloc can be involved in training on the job. Acquiring new sales staff.
BlueMarloc is in this stage actively monitoring the sales results, the lead times, visit results and reasons for close or loosing a deal.
- Outbound calls are made by our/your outbound call staff or external call centre
- Outbound sales is contacts from your sales professionals with the prospects.
Gold services
On special request BlueMarloc can deliver so called "Gold services".
These services require a high level of knowledge and understanding of your business and processess. Service which we provide are:
- Per prospect location research and a location research powerpoint
- Calculating a per prospect business case using your product or service
- Creating more complex quotations involving calculations or product advice
- Handling requests to 3d parties such as acquiring Lease contracts
- more on request
Detail quotation and worry free project
BlueMarloc creates detailed quotation for your campaigns. We understand the value of knowing you "customer acquisition cost", "cost sales" etc. to make the commercial activities an integrated part of your business plan.
We take great care to identify the business case with a goal of identifying the 'drivers' to scale up. Once an approach is clear, the results (conversion rates), sales funnel etc a scale up can bring huge benefits to your organisation and ours.
More information?
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