180 Sales-intelligence
Competion research. |
Competition research - your competitors
This research will show who your competitors are and what they are up to. We are looking into your competition to distinguish your strengths and find any open market potential that your competition might not be fulfilling.
- Which are the unique qualities of your product and service
- We analyse the competition
- We conduct a SWOT Analysis
- Inform you about the 'next big thing' in your industry
- We investigate where your competition is missing opportunities
- We look for 'gaps' in the market for your product or services
This will guide the intelligence team when ranking and filtering the selected data.
Competition research - competition scope of prospect
In this research we identify competition for your product in the locality of the prospect. Not every product has local competition.
Example, the e-bike rent out company, rents out ebikes to Hotels, where the hotels make a profit on renting out to guests. The rent out price for the hotels depends on the price local organisations in its neighbourhood charge.
For every prospect (customer) there is a different "local competition" situation.
BlueMarloc researches where to find the local competition information and defines a process and software to collect this information per prospect. This local competition data can than be used in sales material per prospect.
Understanding the power of personalised sales
Blue Marloc can research for you:
- what information makes prospects trust your message,
- which local facts can overcome objections
- and how this can become part of a more effective commercial conversation.
With this information, Blue Marloc can prepare a quotation, for having this winning sales material in your regular sales process for every prospect.
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